Are you looking for an experienced Health Care Interim Manager with strategic focus and implementation strength?
With me you are in the best hands.
Speziell fokussiere ich mich auf folgende Themengebiete
In den Bereichen Marketing und Vertrieb liegen meine Kompetenzschwerpunkte in der Optimierung einzelner Geschäftsfelder, in der Verbesserung der Umsetzungsexzellenz sowie im Aufbau neuer Geschäftsfelder und Management von Veränderungsprozessen.
- Analyse, Strategieentwicklung und Implementierung tragfähiger und ergebnisorientierter Marketing- und Vertriebskonzepte in herausfordernden Umfeldern und mit begrenzten Ressourcen
- Reorganisation: Inhaltlicher und formaler Auf- und Umbau von leistungs- und umsetzungsstarken Teams
- Medical Marketing sowie Aufbau und Pflege von Meinungsbildner-Netzwerken
- Alliance Management: Co-marketing, Co-Promotion mit Original- und Generikaherstellern
- Marketing & Sales Excellence Programme zur Performanceverbesserung und Ressourcenoptimierung
Strategy consulting
Do you have a strategic challenge that would benefit from the external perspective of a skilled manager?
With years of in-depth experience, I will work out the best solution for your company and the current situation, however complex.
My solutions are always implementation-oriented – because only what is implemented will ensure sustainable success.
Interim Management
Do you have a vacancy in your team? Has someone from your management team unexpectedly dropped out? Do you need to bridge a parental leave?
I can close this temporary gap for you as a “hands on” interim manager, both for the implementation of all operational projects that arise and as a skilled discussion partner for strategic or tactical decisions.
This will safeguard your day-to-day business and allow you to achieve your objectives.
Project management
Do you need to manage a clearly defined and time-limited project at short notice without a headcount at your disposal?
As a skilled project manager, I can apply my broad experience in marketing and sales with pinpoint accuracy and support you comprehensively.
Seminars/Workshops
You never stop learning! In an ever-changing environment, professional and personal development is at the heart of success.
I am happy to share my experience and knowledge with you and your staff to help you advance your business.
Work examples
Marketing and Sales Excellence
- Streamlining of marketing and sales activities from planning to implementation
- Repositioning of a portfolio
- Taking over a sales force region and developing it into a high-performance team
KOL-Management
- KOL pyramid structure to revitalize a mature brand
- Strategic KOL development along with a product launch
- Evaluation of the potential of a new therapeutic approach in collaboration with KOLs
Medical Marketing
- Management of clinical projects in alignment with strategic objectives throughout all stages of the life cycle (Phase IIIB, IV, NIS, research projects).
- leveraging the partnership between marketing and clinical research in order to increase strategic focus, multichannel communication of post-marketing approval activities and efficiency
Organizational performance enhancement
- Strategic and operational lead of a newly-created business unit with the aim of improving performance
- Operational lead and restructuring of the marketing department from product silos to a portfolio approach with the aim of improving performance
Portfolio Selling
- Resolution of an internal portfolio competition: Co-positioning of a portfolio of 5 products and achievement of the planned sales growth despite partly negative market dynamics. At the same time, reduction of the A&P budget by 30%.
Business Development
- Commercial assessment of early pipeline products and structured prioritizati
- Evaluation of potential and strategic fit of licensing options
Alliance Management
- Co-marketing and co-promotion
- Cross-divisional co-promotion of a generic product and integration into the branded product portfolio
Produkt-Launches
- More than 10 product launches with specialists in hospitals and office-based practices
Verena Langsdorf holds a master’s degree in Biology with majors in Biochemistry, Immunology and Human Genetics from the Ludwig-Maximilian-University in Munich. As part of her early professional experience, she completed a postgraduate course in Sydney, Australia to obtain a Master of Counselling.
She found her vocation in her first marketing position at a global biopharmaceutical company. Ms Langsdorf has since gained considerable experience in a wide variety of marketing and sales positions at pharmaceutical and biotech companies in Germany and worldwide and has worked for companies of the calibre of Novartis, AstraZeneca, Bristol-Myers-Squibb, Biogen and Idenix. During this time, she has launched 10 products in both hospitals and office-based practices, optimized mature product portfolios and managed various product life cycles.
Her professional experience includes positions as Business Unit Head, Head of Marketing & Strategy and Head of Sales. She has worked in country affiliates (Germany, Australia) as well as in regional (Europe) and global roles. Her in-depth knowledge of disease areas spans across CNS/neurology, transplantation, gastroenterology, virology, oncology, dermatology, autoimmune diseases, haemophilia, respiratory and cardiovascular diseases. Orphan drugs are just as familiar to her as primary care treatments.
In 2014, Verena Langsdorf founded her own consulting company in Munich and has since been leveraging her extensive international experience as a manager to support her clients with specific projects and challenges. She works for well-known companies both as an interim manager and as a strategy consultant in marketing and sales, reorganization, medical marketing, marketing & sales excellence, business development and alliance management. She also shares her in-depth knowledge in various seminars and workshops.
As a healthcare generalist with strong communication and implementation skills and a proven track record of sustained success, her main areas of expertise lie in advancing individual business areas and improving implementation excellence as well as shaping new business areas and driving change management.
Seminars and workshops
Workshop "From project manager to customer darling/preferred partner"
Target group: PR and Advertising agencies and other service providers
In this workshop, we get to the bottom of client needs and examine how client-focused we really are. We identify success factors for optimal client retention and identify untapped business opportunities with existing clients. After a thorough analysis of selected customers, the insights gained are translated into a specific action plan to not only safeguard existing business but also identify growth opportunities.
Workshop "Account planning: Clever expansion of existing business".
Target group: Sales staff in pharmaceutical and biotech companies, PR and advertising agencies and other service providers.
In this workshop we develop an account plan for selected existing customers based on the success factors for customer retention. We identify key stakeholders and untapped business potential. After a thorough analysis and profiling, the insights gained are translated into a tangible action plan to expand existing business.
I look forward to hearing from you.
info@verena-langsdorf.com